15 October 2017, Dubai, UAE – Dubai Internet City (DIC), the largest technology business hub in the region, concluded its participation at the five-day long GITEX Technology Week 2017 from 8 to 12 October on a high note, with large numbers of visitors visiting the highly experiential DIC pavilion.
DIC’s pavilion at the definitive regional technology event highlighted the importance of connectivity and integration of smart technologies that form the bedrock for the Dubai Smart City Initiative. Under the theme ‘The Smarter Journey’, the four distinct urban spaces at the futuristic DIC pavilion invited visitors to sample life in a smart city, featuring immersive, cutting-edge innovations powered by its vibrant community of business partners including Uber, Canon, Samsung and Visa.
Speaking on Dubai Internet City’s pioneering role in shaping a tech business ecosystem in the region, Ammar Al Malik, Executive Director of DIC, said: “GITEX Technology Week 2017 has reinforced Dubai’s status as an accelerator of innovation, digitalisation and growth. Our dynamic community has been an integral part of the UAE’s technology journey from the very beginning, and has evolved from being a place to transact technology-related business into a modern hub that attracts game-changers in the tech landscape from around the world.
“In our sustained efforts to lead the global technology race, we brought several of today’s innovative concepts to life at the DIC pavilion that offered visitors the opportunity to experience first-hand what living, working and playing in a city of the future may look and feel like.”
He added: “Connectivity is the fuel that powers smart technology today. More than serving as a sum of its parts, Dubai Internet City continues to connect its partners’ innovations to collaboratively shape the smart cities of the future.”
Augmented reality technologies played a major role in the Retail, Leisure, Workplace and Family Districts, allowing visitors to experience exciting next-generation ideas such as a host of cutting-edge customer service and payment solutions driven by Samsung, Visa and Canon.
Popular with visitors, and marking another technology revolution, Visa’s Bentley VR car, the first regional prototype, enables users to order food, fill up the tank and get guidance on traffic or parking via voice commands and a seamless payment system.
Karl Tlais, Senior Director – Innovation & Strategic Partnerships, Central & Eastern Europe, Middle East & Africa, Visa, said: “It was a pleasure to partner with Dubai Internet City on its ‘Smarter Journey’ at GITEX Technology Week 2017 and offer visitors a glimpse into a future where payment transactions are incredibly efficient and seamless. Visa’s showcase enabled our partners to experience the latest digital payment technologies first-hand and encouraged collaborations on similar innovative projects in line with Dubai’s ambitious smart city strategy.”
Anurag Agrawal, Managing Director, Canon Middle East, said: “Technological innovation has been at the core of Canon’s global existence as we continue to offer new solutions that are innovative, smart and sustainable. Our participation at GITEX Technology Week 2017 is a testimony to our commitment to meet the imaging needs of future digitally savvy generations. We will continue to work with Dubai Internet City and support its vision to empower smart technology through innovation. Canon is very excited to be part of this collaboration – especially since it reaffirms the importance of the public and private sectors working together to achieve the greater goal of smart cities of the future.”
In the Leisure District, DIC partner Samsung allowed visitors to experience its fitness wearables to monitor health as well as latest immersive technologies – offering rides on stationary bikes through a virtual park.
Mohammad Gharaibeh, Head of Enterprise – Mobile Business at Samsung Gulf Electronics, said: “Our partnership with Dubai Internet City at GITEX Technology Week is a tangible example of how collaboration with cohesive and like-minded entities can create great success. We were able to capture the imagination and inspire people with our display that highlighted how technology will shape the future of the world and strengthen Dubai’s position as a leading global smart city.
“Throughout the event, we were delighted to see visitors immerse themselves in the innovative solutions that Samsung had to offer for homeowners and business professionals. Our showcase demonstrated how to make every day experiences smarter, more seamless and efficient.”
Visitors conducting business at the DIC pavilion could do so in the work environment of the future, taking advantage of the integration of photo and video content on smart conference tables at the Workplace District.
Data visualisation, a major driver to enhance mobility in the cities of tomorrow, was showcased by DIC’s partner Uber, offering visitors a behind-the-scenes look at the real-time data powering their operations. The aggregated data shapes decisions on how to adapt existing infrastructure and invest in future solutions to make cities more efficient.
For his part, Chris Free, General Manager Uber UAE, said: “Dubai is at the forefront of smart technology and Uber is committed to supporting the city’s goal of becoming a global leader in innovation through technology. An efficient, integrated transport network and access to affordable transport solutions is vital to this vision. Our current UberX pilot offers a complement to public transport and paves the way for future innovations like Pooling. Our presence at events like GITEX is crucial to communicating and sharing our vision on the future of mobility and we look forward to continued collaborations with DIC and its partners.”
GITEX Technology Week is one of the most influential technology exhibitions worldwide, attracting a diverse audience of IT professionals, technology enthusiasts, students, consumers and traders. The 2017 edition of the event ran from 8 to 12 October at the Dubai World Trade Centre.